The Art of Visual Retailing
Its all visuals we perceive and retain, A story is better told with visual elements, visuals create a long lasting impact!! Yes, all these sayings are as true as the debate on “Is Earth Sphere or Square?” and visual merchandisers find the most creative ways to make your retina’s retain their brand’s narrative. The store design is laid in such a way to maximize brand’s visibility.
Visual Retailing covers a varied types of merchandising such as:
● Product Merchandising –
Products are aligned in an attractive manner on the store shelves utilizing the in-store space effectively. Strip hangers, label holders are mostly used while practicing retail shelving.
● Retail Merchandising –
The main motive is to generate consumer interest whether from promotional activities or digital marketing, the eye should be caught.
● Visual Merchandising –
It includes signage boards, banners, videos, digital billboards, and 3D Displays in order to create a digital retail experience. This type of merchandising is commonly included in experiential marketing.
● Omni-Channel Merchandising –
It involves multi-channel approach to sales facilitating the shopping experience of the consumer across different platforms such as online stores, mobile applications, telephone, and physical stores.
The Retailer’s Eyes
Visual Merchandising is how the retailer wishes to express his feelings and thoughts to his target audience or general customer. When we buy a single product from the market, it may be that we are influenced by the presentation and product display in a shop that we can buy more than our needs. The changes and modifications that are needed to merchandise in a customized way are –
➔ Store Exterior
➔ Logo Design
➔ Store Interior
➔ Landscaping, etc.
An agency which provides both interior design services and shop design services is looked upon to customize the store in a ROI effective way.
In a more concluding way the ART of visual merchandising can be explained as the creative way demonstrating brands in a multi-brand retail store, and a single brand exclusive store. The exclusive stores are purposely made experiential in order to provide the retail experience through narrating brand’s story in visual form. The end-goal visibility is to be attained to make the sales ‘x’ times. As it is not a one man job, brands consider hiring retail design agencies, who have an experienced team and can further suggest more changes required for brand’s visibility.